Acquaintance Quote by Douglas Rushkoff
“We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.”
About This Quote
Source Book: Program or: Rules for the Digital Age, 2018
Our social media activity creates massive data that entities mine to shape consumer behavior and political choices.
In simple terms: We give away personal data that is used to predict and influence us.
Guard your privacy and limit data sharing.
Themes
Mood
Type
When to use this quote
- online shopping
- political campaigns
- targeted advertising
- social media usage
Key Concepts
Questions to Reflect On
- What data do you share daily?
- How can you protect your digital footprint?
Data can be inaccurate or misused, leading to unintended consequences.