Example Quote by Donald A. Norman
“User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”
About This Quote
Source Book: The Design of Everyday Things by Donald A. Norman, 1988
Overall experience, shaped by memory, outweighs isolated product interactions.
In simple terms: Memory drives overall experience.
Key Takeaway
Design for memorable experiences.
Themes
design
experience
memory
Mood
critical
insightful
Type
analytical
inspirational
When to use this quote
- product launch
- marketing
- UX research
- customer service
Key Concepts
user-centered design
cognitive bias
brand perception
Questions to Reflect On
- How can we ensure authentic experiences?
- What memories influence your product perception?
A Different Perspective
Memories can be manipulated, leading to false expectations.
![“Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.” quote by Donald A. Norman](https://sms4smile.com/quotes/img-quotes/662/donald-a-norman-6862_advent_hypertext-makes-a-virtue-out-of-lack-of_51804.jpg)
