Change Quote by Donald A. Norman
““Radical innovation is what many people seek, for it is the big, spectacular form of change. But most radical ideas fail, and even those that succeed can take decades and, as this chapter has already illustrated, they may take centuries to succeed.””
About This Quote
Source Book: The Design of Everyday Things, 2013
Radical innovation is rare, often spectacular, but most ideas fail or take very long to succeed.
In simple terms: Big ideas are rare and take time.
Key Takeaway
Expect long timelines for breakthrough ideas.
Themes
innovation
risk
patience
Mood
cautious
optimistic
Type
analytical
inspirational
When to use this quote
- startup planning
- R&D budgeting
- policy making
- long‑term investing
Key Concepts
disruption
diffusion of innovation
Questions to Reflect On
- How can organizations nurture ideas that need decades?
- What structures help keep radical projects alive?
A Different Perspective
Even successful breakthroughs may never reach impact without sustained support.