Design Quote by Dieter Rams

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

— Dieter Rams

Often I forget that design is really about removing things: optimizing the flow of information, the display, so there are the fewest elements possible,…

— David Mccandless

I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

— Dieter Rams

You may include things you believe to be crucial in a design, but those elements are often only crucial to you.

— Hillman Curtis

Principles are sometimes an unaffordable luxury.

— Mary Jo Putney

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

— Dieter Rams

“I will contend that conceptual integrity is the most important consideration in system design. It is better to have a system omit certain anomalous…

— Frederick P. Brooks Jr

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind…

— Dieter Rams

Don`t make unimportant things important

— Dai Vernon

Omittance is no quittance.

— William Shakespeare

Important principles may, and must, be inflexible.

— Abraham Lincoln

General principles are not the less true or important because from their nature they elude immediate observation; they are like the air, which is…

— William Hazlitt