Ads Quote by Dick Morris

I don't believe in trashing my opponents. I've never run a negative ad in my life. I believe in talking about issues, sometimes fighting…

— Bernie Sanders

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I…

— Morris Hite

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.

— Susan Estrich

One of the most overused phrases in political commentary is that someone is running a 'negative' campaign filled with 'attack' ads.

— Mercedes Schlapp

A lot of our Democratic consultants have fallen into the self-defeating prescription that the candidate that runs the most negative ads wins. I have…

— Martin O'Malley

Well, I mean, I think all campaigns run negative and positive ads.

— Brad Parscale

It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do…

— Scott McCallum

The tough thing about a campaign being over is, you lose your enemy.

— Mark Shields

You get to a point where the factual adjudication doesn't matter because there are all these other outlets that are far less responsible, all…

— David Brock

Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But…

— Robert Dallek

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

— William Bernbach

Once the mass of the defending infantry become possessed of low moral, the battle is as good as lost.

— Anonymous