The most basic decision a modern politician must make is whether to be aggressive or conciliatory. — Dick Morris Copy Share Image
Every donation received is a potential negative ad. Vetting money is just as important as raising it. — Dick Morris Copy Share Image
The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message. — Dick Morris Copy Share Image
Take whatever position you want, but do take a position, because once you do, ample money awaits you on either side. — Dick Morris Copy Share Image
Leadership is a dynamic tension between where a politician thinks his country must go and where his voters want it to go. — Dick Morris Copy Share Image
The Darwinian adaptive trait of our time is the ability to figure out when we are being lied to on television. — Dick Morris Copy Share Image
Today, a politician does not just need public support to win elections; he needs it to govern. — Dick Morris Copy Share Image
Despite romantic fantasies about caring candidates who learn of America in donut shops, most politicians rely on media to teach them what… — Dick Morris Copy Share Image
A politician can do what he thinks is right, he just has to be sophisticated in how he goes about it. Those… — Dick Morris Copy Share Image
Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of… — Dick Morris Copy Share Image
Like the battleships of old, omnibus programs present too tempting a target, too easily destroyed by a single attack, to make it… — Dick Morris Copy Share Image
Yes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for… — Dick Morris Copy Share Image
Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal… — Dick Morris Copy Share Image
There is literally no such thing as an idea that cannot be expressed well and articulately to today's voters in thirty seconds. — Dick Morris Copy Share Image
The typical presidential staff resents the vice-president even more than they do the first lady. — Dick Morris Copy Share Image
The key to controlling your own political party, so that it does not eat you alive, is to realize that while Democratic… — Dick Morris Copy Share Image
The White House will run itself while the president is away. That's why he has to be sure not to be away… — Dick Morris Copy Share Image
The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all… — Dick Morris Copy Share Image
Obama's perverse view of fairness threatens to create reverse incentives, militating against growth, jobs, expansion and upward mobility. — Dick Morris Copy Share Image
Often GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to… — Dick Morris Copy Share Image
Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it… — Dick Morris Copy Share Image
With a congressional mandate to run the deficit up as high as need be, there is no reason to raise taxes now and risk… — Dick Morris Copy Share Image
Obama does not believe in individual upward mobility. He would penalize it, tax it, regulate it, inveigh against it and disincentivize it. We will… — Dick Morris Copy Share Image
In Canada the cancer death rate is 16% higher than in the U.S. because of rationing of medical care. It takes an eight week… — Dick Morris Copy Share Image
Franklin Roosevelt didn't poll, because he had great political instincts. Now we have polls; we don't need instincts. But is that a change in… — Dick Morris Copy Share Image
Anybody else who's gotten the president of the United States elected, tell me you are better than I am at it. — Dick Morris Copy Share Image
The Hispanic population grew by 4.7 percent last year, while blacks expanded by 1.5 percent and whites by a paltry 0.3 percent. Hispanics cast… — Dick Morris Copy Share Image
Those crazies in Montana who say, 'We're going to kill ATF agents because the UN's going to take over' - well, they're beginning to… — Dick Morris Copy Share Image
You cannot cover the 50 million new people Obama seeks to cover without more doctors and nurses. But the administration and even the Blue… — Dick Morris Copy Share Image
I think that the reason Clinton chose Gore was that he was an example of what Clinton was like. He was kind of almost… — Dick Morris Copy Share Image
