Goals Quote by Del Suggs

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and…

— Stephen Covey

“While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish in the future.”

— Amber Hurdle

“The mission statement provides the WHY that inspires the HOW.”

— Charles Garfield

An empowering mission statement has to become a living document, part of our very nature, so that the criteria we've put into it are…

— Stephen Covey

“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.”

— Amber Hurdle

“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”

— Jack Welch

A Mission Statement is a dense slab of words that a large organization produces when it needs to establish that its workers are not…

— Dave Barry

“Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It…

— Amber Hurdle

Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism…

— Russell L. Ackoff

“A personal mission statement is based on Habit Two of The 7 Habits of Highly Effective People called “Begin with the End in Mind.”…

— Stephen R. Covey

“That’s the primary difference between mission and purpose—the former is self-centered and the latter is stakeholder-centric.”

— Russ Stoddard

A personal mission statement becomes the DNA for every other decision we make.

— Stephen Covey