Facebook Quote by David Kirkpatrick
““This thrilled Zuckerberg, whose primary measure of the service’s success was how often users returned.””
About This Quote
Source Book: The Facebook Effect by David Kirkpatrick, 2010
The quote highlights that Zuckerberg judged Facebook’s success by user return frequency, emphasizing retention over raw numbers.
In simple terms: Success measured by how often users come back.
Key Takeaway
Focus on keeping users engaged.
Themes
user retention
product success
metrics
Mood
analytical
critical
Type
business
insight
When to use this quote
- product design
- marketing strategy
- user experience
- growth hacking
Key Concepts
network effects
habit formation
engagement loops
Questions to Reflect On
- How can you improve user return rates?
- What other metrics should complement retention?
A Different Perspective
Retention alone doesn’t guarantee profitability or long‑term relevance.
![“But like the best empire builders, he was both very determined and very skeptical. It’s like [former Intel CEO] Andy Grove says, ‘only the paranoid survive.” quote by David Kirkpatrick](https://sms4smile.com/quotes/img-quotes/b00/david-kirkpatrick-38841_facebook_but-like-the-best-empire-builders-he-was_202427.jpg)
