Cables Quote by David Brenner
“You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.”
About This Quote
Source Interview: Advertising Strategy, 2005
Describes staggered product placement across a TV show's lifecycle to maximize exposure.
In simple terms: Place products at different broadcast stages for broader reach.
Key Takeaway
Plan media buys across a show's lifespan.
Themes
marketing
media planning
product placement
advertising strategy
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- new TV series launch
- rerun scheduling
- syndication deals
- cable rollout
Key Concepts
consumer behavior
media lifecycle
brand exposure
Questions to Reflect On
- Which stage offers the best ROI for your product?
- How can you adapt creative assets for each phase?
A Different Perspective
Effectiveness depends on audience retention across stages.
![“Just before I began doing this show [The Last Word ], a dear friend of mine, Karen Russell, asked me what I was going to do with the show.She meant how was I going to use this platform to do something important, something that I wouldn't be able to do without an hour of real estate in cable news…” quote by Donald Trump](https://sms4smile.com/quotes/img-quotes/e3a/donald-trump-18_able_just-before-i-began-doing-this-show-the_134932.jpg)
