Cables Quote by Colin Callender
“I think that's so particularly exciting about this moment in time is all the new platforms that are now existing, the Netflixes and the Hulus and Amazons and so and so forth; I mean they are really doing what pay TV was doing twenty years ago. So a show like Dancing On The Edge gets to have a digital life after it's playing on Starz. I think what's exciting is how these new platforms are providing more opportunities both for first-run programming on the one hand but also for second plays for shows that have appeared first either on traditional broadcast or on cable.”
About This Quote
Source Interview: Media Industry Podcast, 2023
New streaming platforms expand both first‑run and second‑life opportunities for shows, reviving older content and creating fresh distribution channels.
In simple terms: New services give shows more chances to be seen.
Key Takeaway
Leverage multiple platforms for broader reach.
Themes
media
distribution
innovation
content lifecycle
digital transformation
Mood
optimistic
strategic
Type
industry insight
observational
When to use this quote
- TV series producers
- content marketers
- digital rights managers
Key Concepts
platform economics
second‑life content
audience fragmentation
strategic licensing
Questions to Reflect On
- How can creators maximize revenue across platforms?
- What risks arise from over‑splitting content?
A Different Perspective
Challenges include rights clearance and audience saturation.
![“Just before I began doing this show [The Last Word ], a dear friend of mine, Karen Russell, asked me what I was going to do with the show.She meant how was I going to use this platform to do something important, something that I wouldn't be able to do without an hour of real estate in cable news…” quote by Donald Trump](https://sms4smile.com/quotes/img-quotes/e3a/donald-trump-18_able_just-before-i-began-doing-this-show-the_134932.jpg)
