Challenges Quote by Colin Callender
“I think that the marketplace has changed in many dramatic ways but actually in some sense it's remained the same because the challenge of creating quality programming is the same, and I've always thought that if you follow the great material everything else will fall in to place.”
About This Quote
Source Interview: Podcast on Media Production, 2020
The media landscape evolves, yet the core task of producing quality content stays constant; following proven material leads to success.
In simple terms: Media changes but core content creation stays the same.
Focus on proven material for success.
Themes
Mood
Type
When to use this quote
- TV series development
- online streaming
- advertising campaigns
- educational programming
Key Concepts
Questions to Reflect On
- How do you adapt proven material to new platforms?
- What defines "great material" today?
New platforms may require different formats, not just content.