Couple Quote by Gillian Jacobs
“The amazing thing about working on new platforms is that there is a great deal of excitement. You know, these things - they're brand new. They're trying to figure it out. And so if you're a show that they're supporting, they're going to put a tremendous amount of energy behind you. They're open to new ideas, new ways of promoting a show, and I think that feels really exciting, because network TV sort of feels like a formula. They give you a couple of weeks, and if it works, it works, and if it doesn't, you're most likely going to get cancelled.”
About This Quote
Source Interview: Podcast on TV production, 2020
Launching new shows on fresh platforms brings excitement and support, unlike rigid network TV schedules.
In simple terms: New platforms are energizing and supportive.
Embrace innovative media opportunities.
Themes
Mood
Type
When to use this quote
- show development
- network vs streaming
- marketing strategy
Key Concepts
Questions to Reflect On
- What risks do creators face on new platforms?
- How can excitement be balanced with realistic planning?
High expectations can lead to rapid cancellations if not met.