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Around Quote by Daniel Kahneman

“We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision.” quote by Daniel Kahneman
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“We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision.”

Daniel Kahneman

About This Quote

Source Book: Thinking, Fast and Slow, Daniel Kahneman, 2011

People overestimate their rationality and justify decisions after the fact, believing reasons precede choices.

In simple terms: We think we’re rational, but we often rationalize decisions after making them.

Key Takeaway

Recognize post‑hoc rationalization and question your reasons.

Themes

cognition bias decisionmaking selfdeception

Mood

reflective critical analytical

Type

philosophical psychological

When to use this quote

  • personal decisions
  • business strategy
  • policy formation
  • ethical judgments

Key Concepts

cognitive bias metacognition rationality

Questions to Reflect On

  • How often do you justify a decision after the fact?
  • What evidence shows your reasons truly guided the choice?
A Different Perspective

Humans often lack true self‑awareness, making objective evaluation difficult.

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