Money Quote by Dan Ariely
““...if I pay you lots of money to see reality in a certain way, you will.””
About This Quote
Source Interview: Dan Ariely on Behavioral Economics, 2015
People will conform to a presented reality when incentivized, revealing bias in perception.
In simple terms: Money can shape how we see truth.
Beware of incentives that bias perception.
Themes
Mood
Type
When to use this quote
- marketing
- policy design
- personal finance
- research studies
Key Concepts
Questions to Reflect On
- What incentives influence your view of reality?
- Can you spot when you’re being nudged?
Incentives may also motivate genuine insight, not just bias.