““Giving people favors is a time-honored way of gaining loyalty. Pharmaceutical reps do it. The salespeople manning cosmetic counters do it. Lobbyists do it. Men with big crushes on impossibly beautiful women do it. Gifts work on our feelings in a couple of ways: they change the way we experience something, and they push our "reciprocate!" button. When we have the mandate to be objective and an incentive not to be, our biases often win the day-even if we don't think they will. Favors deeply affect our preferences and our loyalties.””
![“[..] we human beings are ready and willing to steal something that does not explicitly reference monetary value - that is, something that lacks the face of a dead president.” quote by Dan Ariely](https://sms4smile.com/quotes/img-quotes/a1f/dan-ariely-1899_funny_we-human-beings-are-ready-and-willing-to_4436.jpg)
