Building Quote by Clayton Christensen
“I've concluded that getting the categories right is an absolutely crucial step to building useful management theory, and unfortunately too few writers do this. You've got to engage in serious scholarship, and then figure out how to write it in a way that lots of people can understand.”
About This Quote
Source Book: The Innovator’s Dilemma, 1997
Getting categories right is essential for useful management theory; many writers fail to do so.
In simple terms: Correct categorization is crucial.
Clarify concepts for impact.
Themes
Mood
Type
When to use this quote
- business strategy
- academic writing
- consulting
Key Concepts
Questions to Reflect On
- How can you improve categorization?
- What tools aid clear communication?
Misclassification leads to poor decisions.