Burberry Quote by Christopher Bailey
“Burberry is now as much a media-content company as we are a design company”
About This Quote
Source Interview: Fashion & Media, 2018
Burberry now functions as a media content creator as well as a designer.
In simple terms: Burberry blends design and media.
Embrace cross‑disciplinary innovation.
Themes
Mood
Type
When to use this quote
- advertising
- product development
- storytelling
- consumer engagement
Key Concepts
Questions to Reflect On
- How can designers leverage media without losing aesthetic?
- What risks exist in becoming a content company?
Balancing brand identity with media output can be tricky.