When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world. — Angela Ahrendts Copy Share Image
Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is… — Angela Ahrendts Copy Share Image
The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly… — Angela Ahrendts Copy Share Image
Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value. — Angela Ahrendts Copy Share Image
For any CEO that is skeptical at all: you have to create a social enterprise today! — Angela Ahrendts Copy Share Image
The sign of a great leader is knowing what you know and knowing what you don't know. — Angela Ahrendts Copy Share Image
In luxury, ubiquity will kill you - it means you're not really luxury anymore. — Angela Ahrendts Copy Share Image
We value feeling over knowing, because you can't prove something that hasn't been done before. — Angela Ahrendts Copy Share Image
What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand. — Angela Ahrendts Copy Share Image
We're building a lifelong relationship with people, and every great relationship has to be built on trust. — Angela Ahrendts Copy Share Image
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak… — Angela Ahrendts Copy Share Image
It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci… — Angela Ahrendts Copy Share Image
The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed. — Angela Ahrendts Copy Share Image
If you can't control everything, you can't control anything, not really. — Angela Ahrendts Copy Share Image
In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person. — Angela Ahrendts Copy Share Image
