Amazing Quote by Angela Ahrendts
“Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.”
About This Quote
Source Corporate speech: Apple keynote, 2014
Brand success stems from deep relationships, not just product quality; Apple expands this to a broad audience.
In simple terms: Relationships drive brand, beyond product.
Key Takeaway
Build lasting connections.
Themes
branding
relationship
strategy
Mood
strategic
visionary
Type
business
marketing
When to use this quote
- product launches
- marketing campaigns
- customer service
Key Concepts
customer loyalty
market expansion
Questions to Reflect On
- How to nurture relationships?
- What defines a lasting product?
A Different Perspective
Relationships alone may not guarantee sales.
