Data Quote by Chip Heath
““When people have the opportunity to collect information from the world, they are more likely to select information that supports their preexisting attitudes, beliefs, and actions.””
About This Quote
Source Book: Made to Stick, Chip Heath & Dan Heath, 2008
People tend to favor information that confirms their existing beliefs, reinforcing bias.
In simple terms: We seek confirming evidence.
Key Takeaway
Check for contradictory data.
Themes
cognitive bias
information selection
confirmation bias
Mood
skeptical
reflective
Type
analytical
educational
When to use this quote
- research
- media consumption
- decision making
- personal reflection
Key Concepts
psychology
behavioral economics
Questions to Reflect On
- How do you verify information that challenges you?
- What steps can reduce bias?
A Different Perspective
May overlook valuable opposing viewpoints.
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