American express Quote by Charlie Munger
“It would be easier to screw up American Express than Coke or Gillette, but it's an immensely strong business.”
About This Quote
Source Interview: CNBC, 2022
Strong brands with high barriers to entry resist competition and generate lasting value.
In simple terms: Powerful brands are hard to beat.
Key Takeaway
Focus on building durable competitive advantages.
Themes
brand strength
competition
business strategy
Mood
confident
analytical
Type
business
financial
When to use this quote
- launching new products
- investing in established brands
- evaluating acquisitions
- protecting market share
Key Concepts
moat
market dominance
consumer loyalty
Questions to Reflect On
- What makes a brand truly resilient?
- How can a company maintain strength over time?
A Different Perspective
Even strong businesses can falter if they ignore innovation or changing consumer tastes.
![“They [Mc Donalds] take people and give them a first job, which enables them to get a second job. They do a very good job of educating troubled young people to be good citizens and they're probably more successful than charter schools.” quote by Charlie Munger](https://sms4smile.com/quotes/img-quotes/a55/charlie-munger-458_be-good_they-mc-donalds-take-people-and-give-the_41809.jpg)
![“It is way less certain to be a wonderful business in the future. The threat is alternative mediums of information. Every newspaper is scrambling to parlay their existing advantage into dominance on the Internet. But it is way less sure [that this will occur] than the certainty 20 years ago that…” quote by Charlie Munger](https://sms4smile.com/quotes/img-quotes/8d0/charlie-munger-458_advantage_it-is-way-less-certain-to-be-a-wonderful_59627.jpg)
