Bent Quote by Charlie Munger
“And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share… For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.”
About This Quote
Excessive focus on dominating market share can destroy profitability and the industry itself.
In simple terms: Chasing total market control harms everyone.
Key Takeaway
Beware of overreaching market dominance.
Themes
business
competition
ethics
Mood
cautious
analytical
Type
business
strategic
When to use this quote
- corporate strategy
- industry health
- pricing
- product development
Key Concepts
monopoly
strategic restraint
Questions to Reflect On
- Is total market share worth the risk?
- How can firms balance growth with industry stability?
A Different Perspective
Market domination can lead to self‑destruction.
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