Blue Quote by Charles R. Morris
“John D. Rockefeller was certainly the first to create a consumer product that was sold literally throughout the entire world. Those blue 5-gallon cans showed up in some of the remotest parts of the world.”
About This Quote
Source Book: The Rise of Global Brands, 2015
Rockefeller’s product achieved worldwide reach, illustrating early global consumer culture.
In simple terms: Early global consumer culture.
Key Takeaway
Leverage universal needs for market expansion.
Themes
business
globalization
consumer goods
history
innovation
Mood
analytical
historical
Type
business
educational
When to use this quote
- product launch
- international trade
- marketing
- economic history
Key Concepts
economics
brand diffusion
market strategy
Questions to Reflect On
- How did this product change local economies?
- What lessons apply to modern global brands?
A Different Perspective
May overlook negative impacts of global consumerism.
![“[John D. Rockefeller] didn't care about anyone he did anything just to be rich and be the only company standing without any competition. He destroyed anyone else.” quote by Ida Tarbell](https://sms4smile.com/quotes/img-quotes/cd8/ida-tarbell-15988_care_john-d-rockefeller-didn-t-care-about-any_876639.jpg)
![“By 18th century standards, they [Great Britain] were the freest, most dynamic, most willing to challenge tradition and authority. They had the highest wages and highest living standard, and probably the most engagement between the populace and the government of any country. Then the United States…” quote by Charles R. Morris](https://sms4smile.com/quotes/img-quotes/ca2/charles-r-morris-19787_18th-century_by-18th-century-standards-they-great-bri_49883.jpg)
![“I find her [Frances Trollope] simply delightful, even in her prejudices and cantankerousness. It is a gift to an author to find a funny, wry, perceptive contemporary observer to whom the subject matter seems almost as different and alien, and requiring as much struggling to understand, as it did…” quote by Charles R. Morris](https://sms4smile.com/quotes/img-quotes/54e/charles-r-morris-19787_aliens_i-find-her-frances-trollope-simply-delig_283728.jpg)
