Ifs Quote by Charles Horton Cooley

...people are by nature fickle, and it is easy to persuade them of something, but difficult to keep them persuaded.

— Niccolo Machiavelli

When you're trying to persuade people, more often than not, they feel you're being pushy. When you focus on influencing them, they're much less…

— Mark Goulston

We come to reason, not to dominate. We do not seek to have our way, but to find a common way.

— Lyndon B. Johnson

To need to dominate others is to need others. The commander is dependent.

— Fernando Pessoa

People are persuaded by reason, but moved by emotion; [the leader] must both persuade them and move them.

— Richard M. Nixon

“Persuasion can go through obstacles that force cannot.”

— Yusuf A. Leinge

The maxims for success laid out by the powerful are never much good as guides for those who aren't powerful.

— Elizabeth Janeway

I'm a leader, not a dictator. I want to persuade people rather than threaten or control them.

— Jeremy Corbyn

Presidential power is the power to persuade.

— Richard Neustadt

One wants permissive individuals who do not have a compelling need to reassure themselves that they are leaders.

— Vikram Sarabhai

When the leader is morally weak and his discipline not strict, when his instructions and guidance are not enlightened, when there are no consistent…

— Sun Tzu

Example is the softest and least invidious way of commanding.

— Pliny the Elder