"But countless studies have shown that a cue……" — Charles Duhigg
"But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come."
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Charles Duhigg
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138 Quotes by Charles Duhigg
Charles Duhigg has 138 quotes on this site.
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The problem is that your brain can't tell the difference between bad and good habits, and so if you have…
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Small wins are a steady application of a small advantage.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine…
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The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it,…
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new…
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Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired…
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Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair.…
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As people strengthened their willpower muscles in one part of their lives—in the gym, or a money management program—that strength…
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Belief is easier when it occurs within a community.
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If you want to do something that requires willpower—like going for a run after work—you have to conserve your willpower…
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