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Behinds Quote by Caterina Fake

“If the business were a play, Act One is: Woohoo, bright and bushy-tailed. We're going to make something great! Act Two is: We're six months behind on back-end development. We're trying to raise venture capital. We're trying to figure out what furniture we should sell to make payroll.” quote by Caterina Fake
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“If the business were a play, Act One is: Woohoo, bright and bushy-tailed. We're going to make something great! Act Two is: We're six months behind on back-end development. We're trying to raise venture capital. We're trying to figure out what furniture we should sell to make payroll.”

Caterina Fake

About This Quote

Source Speech: Startup Pitch, 2015

The speaker likens business phases to a theatrical play, highlighting early excitement versus later challenges.

In simple terms: Business has early hype and later struggles.

Key Takeaway

Balance optimism with realistic planning.

Themes

entrepreneurship growth challenge

Mood

motivational cautious

Type

inspirational practical

When to use this quote

  • product launch
  • fundraising
  • team building
  • operational setbacks

Key Concepts

strategic planning risk management

Questions to Reflect On

  • How can you maintain morale during setbacks?
  • What realistic steps can you take now?
A Different Perspective

Optimism can blind to critical issues.

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