Behinds Quote by Caterina Fake
“If the business were a play, Act One is: Woohoo, bright and bushy-tailed. We're going to make something great! Act Two is: We're six months behind on back-end development. We're trying to raise venture capital. We're trying to figure out what furniture we should sell to make payroll.”
About This Quote
Source Speech: Startup Pitch, 2015
The speaker likens business phases to a theatrical play, highlighting early excitement versus later challenges.
In simple terms: Business has early hype and later struggles.
Balance optimism with realistic planning.
Themes
Mood
Type
When to use this quote
- product launch
- fundraising
- team building
- operational setbacks
Key Concepts
Questions to Reflect On
- How can you maintain morale during setbacks?
- What realistic steps can you take now?
Optimism can blind to critical issues.