Image Logic Quotes by Eugene Schwartz

More Quotes by Eugene Schwartz

Eugene Schwartz has 6 quotes on this site. A few more worth reading:

• The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds - the…
• This is the copywriters task: not to create mass desire — but to channel and direct it.
• Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear…
• Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You…
• There is your audience. There is the language. There are the words that they use.
• No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.

See all 6 quotes by Eugene Schwartz »