Corporate Responsibility Quotes by Philip Kotler

More Quotes by Philip Kotler

Philip Kotler has 30 quotes on this site. A few more worth reading:

• Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine…
• Today you have to run faster to stay in place.
• Your company does not belong inmarkets where it cannot be the best.
• It is more important to do what is strategically right than what is immediately profitable.
• The most important thing is to forecast where customers are moving, and be in front of them.
• The internet will create the winnerand bury the laggards.
• Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
• The best way to hold customers is to constantly figure out how to give them more for less.
• The successful salesperson cares first for the customer, second for the products.
• The best advertising is done by satisfied customers.
• Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
• Authentic marketing is not the art of selling what you make but knowing what to make.

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