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Certain Structures Quotes by Eugene Schwartz

1 Certain Structures quote by Eugene Schwartz

Copy is not written. If anyone tells you â€˜you write copyâ€™, sneer at them. Copy is not written. Copy is assembled. You do not write…

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Eugene Schwartz has 6 quotes on this site. A few more worth reading:

The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds - the…
This is the copywriters task: not to create mass desire â€” but to channel and direct it.
Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear…
Copy is not written. If anyone tells you â€˜you write copyâ€™, sneer at them. Copy is not written. Copy is assembled. You…
There is your audience. There is the language. There are the words that they use.
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.

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Copy is not written. If anyone tells you â€˜you write copyâ€™, sneer at them. Copy is not written. Copy is assembled. You… — Eugene Schwartz
Greed has been with human beings forever. We have a number of things in our species that you would call 'the dark… — Michael Moore
But I'm the sort of person who, if certain structures topple, it could all go horribly wrong. — Patrick Marber

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