« All Advertising Quotes · John Wanamaker's Page
Advertising Quotes by John Wanamaker
- Half the money I spend on advertising is wasted; the trouble is I don't know which half.
- I know that half of my advertising dollars are wasted ... I just don't know which half.
- In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they…
- Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer,…
- I know half the money I spend on advertising is wasted, but I can never find out which half.
More Advertising Quotes
- People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
- We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant… — Larry Page
- I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them… — Ree Drummond
- Rational thinking is an important aspect of human nature, but we have imagination, we have ambition, we have irrational fear, we are… — Ha-Joon Chang
- Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing… — Liberty Hyde Bailey
- News is something someone, somewhere, wants to keep out of the papers; the rest is just free advertising. — Unknown Author
- Just because your ad looks good is no insurance that it will get looked at. How many people do you know who… — William Bernbach
- Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with… — William Bernbach