““Requirements for a Roadmap Relaunch As we outlined in the preface, the product people we’ve talked to are looking for certain things from a roadmap. A product roadmap should: Put the organization’s plans in a strategic context Focus on delivering value to customers and the organization Embrace learning as part of a successful product development process Rally the organization around a single set of priorities Get customers excited about the product’s direction At the same time, a product roadmap should not: Make promises product teams aren’t confident they will deliver on Require a wasteful process of up-front design and estimation Be conflated with a project plan or a release plan (we cannot stress this enough)””