Cases Quote by Bruno Maag
“Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten it up. And the 'a' looks so woolly and ill-conceived, it really winds me up.”
About This Quote
Source Interview: Typography Talk, Bruno Maag, 2015
Helvetica’s lowercase letters are hard to design; the s needs tightening and the a feels overly soft, causing frustration for designers.
In simple terms: Helvetica’s small letters are tricky to get right.
Key Takeaway
Adjust letterforms for clarity and consistency.
Themes
design
typography
detail
visualcommunication
Mood
critical
analytical
Type
technical
instructional
When to use this quote
- branding identity design
- UI design
- print layout
- branding guidelines
Key Concepts
letterform
kerning
typefaces
Questions to Reflect On
- How can you balance typographic precision with brand personality?
- When is it okay to deviate from standard letterforms?
A Different Perspective
Helvetica’s constraints may limit creative expression for some projects.
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