Critical Quote by Brian Tracy
“I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.”
About This Quote
Source Speech: Business Pitch Advice, Brian Tracy, 2000
Success depends on how compelling the product or service appears to investors, evoking delight and astonishment.
In simple terms: A great idea excites people to invest.
Key Takeaway
Make your idea irresistible.
Themes
entrepreneurship
marketing
investment
psychology
innovation
Mood
enthusiastic
confident
persuasive
Type
motivational
sales
When to use this quote
- pitch meetings
- startup fundraising
- product launches
- investor demos
- crowdfunding campaigns
Key Concepts
value proposition
emotional appeal
market fit
Questions to Reflect On
- What makes your product truly unique?
- How can you amplify the wow factor?
A Different Perspective
If the idea lacks novelty, enthusiasm may be low.
![“I should say, the one thing you run into is, if you're trying to raise a round you have to decide, well, how much money are you trying to raise? And then you have to justify that to your investors, because they want to know why you [are] raising that much? Why aren't you raising either twice as…” quote by David Plotz](https://sms4smile.com/quotes/img-quotes/a84/david-plotz-14341_customer_i-should-say-the-one-thing-you-run-into_586777.jpg)
![“The critical question about regret is whether experience led to growth and new learning. Some people seem to keep on making the same mistakes, while others at least make new ones. Regret and remorse can be either paralyzing or inspiring. [p. 199]” quote by Mary Catherine Bateson](https://sms4smile.com/quotes/img-quotes/72f/mary-catherine-bateson-11582_critical_the-critical-question-about-regret-is-wh_20978.jpg)
