Euphemism Quote by Brian Billick
“The intangibles are a euphemism for we have no idea what we're looking for but we know it when we see it.”
About This Quote
Source Podcast: The Art of the Deal, 2021
We label unknown qualities as “intangibles” because we can’t define them, yet we recognize them when encountered.
In simple terms: We sense the undefinable.
Trust intuition for vague concepts.
Themes
Mood
Type
When to use this quote
- hiring decisions
- product design
- art critique
Key Concepts
Questions to Reflect On
- What “intangibles” guide your choices?
- How can you verify them?
Overreliance on gut can be biased.