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Euphemism Quote by Brian Billick

“The intangibles are a euphemism for we have no idea what we're looking for but we know it when we see it.” quote by Brian Billick
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“The intangibles are a euphemism for we have no idea what we're looking for but we know it when we see it.”

Brian Billick

About This Quote

Source Podcast: The Art of the Deal, 2021

We label unknown qualities as “intangibles” because we can’t define them, yet we recognize them when encountered.

In simple terms: We sense the undefinable.

Key Takeaway

Trust intuition for vague concepts.

Themes

intuition uncertainty recognition

Mood

curious analytical

Type

philosophical practical

When to use this quote

  • hiring decisions
  • product design
  • art critique

Key Concepts

cognitive science philosophy

Questions to Reflect On

  • What “intangibles” guide your choices?
  • How can you verify them?
A Different Perspective

Overreliance on gut can be biased.

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