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Amazon Quote by Brad Stone

“I think it's a competitive advantage that both Amazon and Google and other tech companies have over a lot of their counterparts. They take big risks and are pioneering new markets with the promise of big rewards. It's why Amazon is kind of reliably starting new businesses and opening kind of new…” quote by Brad Stone
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“I think it's a competitive advantage that both Amazon and Google and other tech companies have over a lot of their counterparts. They take big risks and are pioneering new markets with the promise of big rewards. It's why Amazon is kind of reliably starting new businesses and opening kind of new frontiers.”

Brad Stone

About This Quote

Source Book: The Everything Store by Brad Stone, 2013

Tech giants succeed by embracing risk and creating new markets, gaining an edge over cautious rivals.

In simple terms: Taking big risks creates new opportunities and advantage.

Key Takeaway

Embrace bold experimentation.

Themes

risk innovation competition strategy

Mood

optimistic analytical

Type

business strategic

When to use this quote

  • startup launches
  • product diversification
  • industry expansion
  • strategic investment

Key Concepts

first-mover advantage disruptive innovation market creation

Questions to Reflect On

  • How do you balance risk and reward?
  • What markets could you pioneer?
A Different Perspective

Risk can lead to costly failures if not managed.

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