Great Quote by Brad Parscale
“I think I had come from a consumer world for a long time and America and eyeballs were moving to social media in huge numbers, especially on mobile phones and devices. And when Donald Trump asked me to work on the campaign I also knew I had a great piece of product that would resonate with Americans.”
About This Quote
Source Interview: 2016 Trump Campaign, 2015
He observed a shift from traditional media to social platforms, seeing an opportunity for targeted political messaging.
In simple terms: Media shifted to social; he saw a chance for political ads.
Key Takeaway
Leverage mobile social trends for political outreach.
Themes
media
politics
technology
campaigns
Mood
strategic
analytical
Type
political
marketing
When to use this quote
- political campaign planning
- social media strategy
- mobile advertising
Key Concepts
digital advertising
audience targeting
media consumption
Questions to Reflect On
- How can campaigns ethically use mobile data?
- What are risks of over‑targeting?
A Different Perspective
Assumes audience will engage politically via social media.
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