Belief Quote by Bobby Kotick
“We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.”
About This Quote
Running a video game company can be as professional and disciplined as any consumer goods firm without stifling creativity.
In simple terms: Business rigor need not kill creativity.
Apply professional standards to creative fields.
Themes
Mood
Type
When to use this quote
- startup scaling
- brand building
- creative teams
- market analysis
Key Concepts
Questions to Reflect On
- How to keep creativity alive in corporate settings?
- What metrics support innovation?
Creative freedom may be constrained by corporate metrics.