““The Scorsese Principle Hold attention with visual images that illustrate a story. I think most who have seen Martin Scorsese’s film Goodfellas remember the scene of Paul Sorvino thinly slicing a garlic clove with a razor blade in prison. That visual illustrated the gourmet lifestyle his wiseguys were living even behind bars. Through your words, craft stories that are so engaging that the listener is hanging on every detail. Direct the film that plays in your listener’s mind.””