Executives Quote by Beth Mowins
“If more women would watch women's sports on TV it would urge [TV] executives to put more on.”
About This Quote
Increasing viewership of women's sports would pressure broadcasters to allocate more airtime to them.
In simple terms: More women watching women's sports would lead TV to show more.
Support women's sports to boost coverage.
Themes
Mood
Type
When to use this quote
- sports marketing
- media policy
- public campaigns
Key Concepts
Questions to Reflect On
- What actions can increase women’s sports viewership?
- How can broadcasters be persuaded to expand coverage?