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Executives Quote by Beth Mowins

“If more women would watch women's sports on TV it would urge [TV] executives to put more on.” quote by Beth Mowins
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“If more women would watch women's sports on TV it would urge [TV] executives to put more on.”

Beth Mowins

About This Quote

Increasing viewership of women's sports would pressure broadcasters to allocate more airtime to them.

In simple terms: More women watching women's sports would lead TV to show more.

Key Takeaway

Support women's sports to boost coverage.

Themes

gender equality media representation sports

Mood

advocacy optimistic

Type

activist

When to use this quote

  • sports marketing
  • media policy
  • public campaigns

Key Concepts

viewership trends broadcast decisions advocacy

Questions to Reflect On

  • What actions can increase women’s sports viewership?
  • How can broadcasters be persuaded to expand coverage?
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