Drink Quote by Bernard Arnault
“Can you say that in 20 years people would still use the iPhone? Maybe not. Maybe we'd have a new product or something more innovative. What I can say today is that, in 20 years, I'm quite convinced that people will still drink Dom Perignon.”
About This Quote
Source Speech: Public remarks, 2023, Business Conference
Predicts long-term consumer loyalty to classic luxury brands despite technological change.
In simple terms: Luxury brands endure over decades.
Key Takeaway
Focus on timeless quality.
Themes
brand loyalty
luxury
consumer behavior
Mood
optimistic
confident
Type
marketing
business strategy
When to use this quote
- product innovation
- marketing strategy
- brand positioning
Key Concepts
status symbols
market durability
Questions to Reflect On
- How can brands stay relevant as tech evolves?
- What makes a product timeless?
A Different Perspective
New tech may shift preferences but not replace iconic status.
