Action Quote by Benjamin Franklin
“When confronted with two courses of action I jot down on a piece of paper all the arguments in favor of each one, then on the opposite side I write the arguments against each one. Then by weighing the arguments pro and con and cancelling them out, one against the other, I take the course indicated by what remains.”
About This Quote
He uses a pros‑cons list to objectively compare options, aiming to let the strongest arguments guide decision‑making.
In simple terms: Write pros and cons to decide.
Use structured analysis for choices.
Themes
Mood
Type
When to use this quote
- personal decisions
- business strategy
- policy formulation
- risk assessment
Key Concepts
Questions to Reflect On
- What criteria weight arguments?
- How to handle equally balanced options?
Complex decisions may need more than simple tallying.