Call to action Quote by Ben Hunt
““'Click here' is not a call to action, because I will only take action with a reason, and clicking is no reason. Remove the 'Click here' from any link, and it will be clearer and more direct. (The only time I ever use 'Click here' is when it is not at all obvious that the target is clickable, which should never really happen.)””
About This Quote
Source Blog Post: Web Design Tips, 2018
He argues that “Click here” is vague and should be replaced with purpose‑driven link text.
In simple terms: Link text should explain why you should click.
Key Takeaway
Use descriptive calls to action.
Themes
usability
clarity
design
communication
Mood
informative
practical
Type
design
UX
When to use this quote
- website navigation
- button labeling
- accessibility guidelines
Key Concepts
User experience
information architecture
Questions to Reflect On
- When is a short label acceptable?
- How does link text affect conversion?
A Different Perspective
Some contexts may need concise labels for space constraints.
