““Nobel Prize–winning psychologist Daniel Kahneman and his colleagues have shown that what we remember about the pleasurable quality of our past experiences is almost entirely determined by two things: how the experiences felt when they were at their peak (best or worst), and how they felt when they ended. This “peak-end” rule of Kahneman’s is what we use to summarize the experience, and then we rely on that summary later to remind ourselves of how the experience felt.””
![“In real life, when you have an emotional experience, it's never just because of the thing that's been said. There's the backstory. It's like [Ernest] Hemingway's iceberg theory - the current emotional moment is the tip of the iceberg and all of the past is the seven-eighths of the iceberg that's…” quote by George Saunders](https://sms4smile.com/quotes/img-quotes/999/george-saunders-317_currents_in-real-life-when-you-have-an-emotional_2358315.jpg)
![“Daniel Kahneman has written: “[W]e can be blind to the obvious, and we are also blind to our blindness.” quote by Steven D. Levitt](https://sms4smile.com/quotes/img-quotes/b1b/steven-d-levitt-5284_daniel-kahneman_daniel-kahneman-has-written-w-e-can-be-b_865155.jpg)
