All William Bernbach Quotes
- An idea can turn to dust or magic, depending on the talent that rubs against it. Depending
- All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we… All
- Word of mouth is the best medium of all. All
- Research can trap you into the past. Business
- Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these things… Abut
- With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say… Ads
- Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . .… Action
- We don't ask research to do what it was never meant to do, and that is to get an idea. Ask
- Advertising isn't a science. It's persuasion. And persuasion is an art. Advertising
- All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we… All