All Theodore Levitt Quotes
- Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change,… All
- Ideas can be willed, and the imagination is their engine. Engine
- Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection. Accidents
- The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task.… Areas
- Kodak sells film, but they don't advertise film; they advertise memories. Advertise
- Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation. Culture
- Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo. Action
- A consistently highly creative person is generally irresponsible. Consistently
- Ideas are useless unless used. Ideas
- Organizations exist to enable ordinary people to do extraordinary things. Business
- People don't want quarter-inch drills. They want quarter-inch holes. Deep Thought
- The true purpose of a business is to create and keep a customer, not to make you money. Business
- The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can… Amount
- A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have… All
- All organizations are hierarchical. At each level people serve under those above them. An organization is therefore a structured institution. If it is not structured,… All
- Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values… All
- You want to dig your well where you have the best chance of finding water with the least amount of digging Amount
- Experience comes from what we have done. Wisdom comes from what we have done badly. Badly
- Customers buy 1/4 holes, not 1/4 bits. Bits
- Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow… Actually Stopped
- Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.". Antonym
- In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far… All
- A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed… Action
- The trouble with much of the advice business is getting today about the need to be more vigorously creative is, essentially, that its advocates have… Abstract
- Creativity is thinking up new things. Innovation is doing new things. Change