"Ideation is not a synonym for innovation, conformity……" — Theodore Levitt
"Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking."."
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- Innovation- any new idea-by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before… — Warren G. Bennis
- Creativity has more to do with the elimination of the inessential than with inventing something new. — Helmut Jahn
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25 Quotes by Theodore Levitt
Theodore Levitt has 25 quotes on this site. A few more worth reading:
- Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital…
- Ideas can be willed, and the imagination is their engine.
- Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.
- The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of…
- Kodak sells film, but they don't advertise film; they advertise memories.
- Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.
- Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
- A consistently highly creative person is generally irresponsible.
- Ideas are useless unless used.
- Organizations exist to enable ordinary people to do extraordinary things.
- People don't want quarter-inch drills. They want quarter-inch holes.
- The true purpose of a business is to create and keep a customer, not to make you money.
More Antonym Quotes
This quote is filed under Antonym Quotes, one of 2 quotes in that category. Here are a few more: