Ray Kroc

“Sometimes Ed MacLuckie would have forgotten to turn the sign on when dusk began to fall, and that made me furious. Or…

— Ray Kroc

I put the hamburger on the assembly line.

— Ray Kroc

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

— Ray Kroc

“I believe that if you think small, you’ll stay small. Getting”

— Ray Kroc

“He had a son-in-law named Ed MacLuckie who was looking for a job and who had expressed a liking for the food…

— Ray Kroc

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

— Ray Kroc

“I detailed it all, and when I got to the point where they stored them in the shaded chicken-wire bins, he said,…

— Ray Kroc

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

— Ray Kroc

Adversity can strengthen you if you have the will to grind it out.

— Ray Kroc

The definition of salesmanship is the gentle art of letting the customer have it your way.

— Ray Kroc

“I was an overnight success all right, but thirty years is a long, long night. I”

— Ray Kroc

There's a lot more future in hamburgers than in baseball.

— Ray Kroc

“I had memorized the procedure when I watched the McDonald’s operation in San Bernardino, and I had done it exactly the same…

— Ray Kroc

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

— Ray Kroc

“No self-respecting salesman makes the same pitch to every client.”

— Ray Kroc

If you have time to lean, you have time to clean....

— Ray Kroc

We have an obligation to give something back to the community that gives so much to us.

— Ray Kroc

It is no achievement to walk a tightrope laid flat on the floor.

— Ray Kroc

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

— Ray Kroc

“You must perfect every fundamental of your business if you expect it to perform well. We demonstrated this emphasis on details, and…

— Ray Kroc

“One of my suppliers told me, “Ray, you know you aren’t in the hamburger business at all. You’re in the french-fry business.…

— Ray Kroc

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find…

— Ray Kroc

Luck is a dividend of sweat.

— Ray Kroc

“I have often been asked to explain the methods I use in choosing executives, because much of the success of my organization…

— Ray Kroc

“A subject of much greater concern to me, however, was the great french-fry flop. I had explained to Ed MacLuckie with great…

— Ray Kroc