Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the… — John Caples Advertisements Copy Share Image
A good headline can make an advertisement good even if the picture is poor. — John Caples Advertisements Copy Share Image
Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience. — John Caples Appeals Copy Share Image
Don't underestimate the value of beginning a headline by naming the people you want to reach. — John Caples Headlines Copy Share Image
For every curiosity headline that succeed in getting results, a dozen will fail. — John Caples Curiosity Copy Share Image
