Best Donald A. Norman Quotes
- Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does. Attractive
- User-centered design means working with your users all throughout the project. All
- To me, error analysis is the sweet spot for improvement. Analysis
- You won't catch me giving clear lectures. Catch
- When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and… Arbitrary
- If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual. Buying
- Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the… Act
- When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed. Designed
- Knowing how people will use something is essential Essential
- It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format All
- I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function Among
- AS for all those mistakes I make - they are on purpose - to teach you how to deal with them All
- I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most… Apple
- I believe that robots should only have faces if they truly need them Believe
- Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that… Basically Impossible
- A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it… Been
- Market segmentation s a natural result of the vast differences among people Among
- Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone Better
- It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and… Beauty
- Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible. Appliance
- The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between… Arise
- A challenge to the designers of the world: Make signs unnecessary. Challenge
- How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through. Breakthrough
- Readers always seem to think that the author has some control over the design of their books. Always Seem
- Attractive things work better. Attractive