“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they… — Alistair Croll Reality tv Copy Share Image
“Customer lifetime value and customer acquisition cost drive your growth, and you’ll run experiments to try to capture more loyal users for… — Alistair Croll Copy Share Image
“If you can’t find 15 people to talk to, well, imagine how hard it’s going to be to sell to them. So… — Alistair Croll Money Copy Share Image
“A good metric changes the way you behave. This is by far the most important criterion for a metric: what will you… — Alistair Croll Change Copy Share Image
“If you identify a real need, you won’t be the only one satisfying it, and you’ll need all the talent you can… — Alistair Croll Success Copy Share Image
“Don’t just ask questions. Know how the answers to the questions will change your behavior. In other words, draw a line in… — Alistair Croll Ask questions Copy Share Image
“While this seems relatively straightforward, finding a good leading indicator, and experimenting to determine how it affects the future of the company,… — Alistair Croll Business Copy Share Image
“After all, you’ll be selling to people. You need to know how to reach them, interrupt them, and make a difference in… — Alistair Croll Time Copy Share Image
